Henri Friedlaender designed the legendary Hadassah Hebrew typeface. While doing extensive research for an exhibition that included his work, I was lucky to get a glimpse of his design process. Until the revealing of his personal archive (donated to the Israel Museum), his design process was only known through an article he wrote with few rather “clean” images of sketches. In the museum’s basement, wearing cotton gloves, we were taking out item by item from large drawers. The Hadassah material was intriguing. So much was said about this typeface, so much guessing on the design process was done. And here we are, seeing traces of Friedlaender’s own way of designing.
Fourth interview, wow! It is now starting to feel like a series, and with each one it is becoming more wonderful to read about these inspiring ladies. Although I am not the one choosing the interviewees (except for the first time), I am loving the choices that go around the globe and around different typography-based occupations.
This time, Mariko chose Shelley Gruendler. I was waiting for this to happen and I knew it would at some point — I have been wanting to ask Shelley many questions for a long time. So here we are, approaching the end of 2015 and this seems like the perfect time to grab your guilty pleasure, may it be a sweetened drink or a heavy slice of cake and enjoy Shelley’s thoughts, being written so openly:
For this third interview in the series, Sol chose Mariko Takagi (see here the concept and first interview with Alice). The idea of Alphabettes all around the world was a part of Sol’s reason to want Mariko to be interviewed, “visiting” different continents.
I met Mariko when she was giving a talk in AtypI, and I was fascinated by her ‘Hanzi Graphy’ exhibition. Her research in fields unknown to me made choosing questions for her to be quite easy. For this interview about research, symbols and identity, I suggest to make yourself a cup of green tea (preferably with ginger), read on and enjoy the Autumn/Winter crawling in (depends on where your located, could also be summertime!)
For the second interview in our series, Alice chose Sol Matas to be interviewed. (Beware, personal comment ahead) I was instantly happy – my husband is Argentinian, like Sol, and I have heard so much about Buenos Aires (and can even recommend where to eat without yet being there!) that I was super excited to hear what Sol had to say.
This interview is posted right before ATypI São Paulo, as a small tribute to the type scene in Latin America. So get yourself a nice plate of Argentinian Alfajores or German baked goods, or better yet – both, and enjoy Sol’s thoughts about two places, about type, and life.
I always find it interesting to talk to people. And more than that – to talk to other ladies that are doing similar things like I do, experience the same dilemmas, and most likely share with me some feelings. This series of interviews aims to give us an insight about the lives and work of the Alphabettes.
The structure is simple: Three sections with different length of answers to allow skimming or reading (aren’t we all so busy?). “The warmup” with short questions, “The visual” with photos taken by our interviewee as replies, and “The longer bits” of questions that require some more words to answer to, and probably more thought.
Each interviewee will nominate the next lady to be interviewed, out of our lovely Alphabettes. The last paragraph will also give us a preview of the next interview, with a question passed along for next post.
So grab a coffee or a freshly squeezed orange juice and start reading. Hope you’ll enjoy Alice’s answers just as I did!