The year is 1915 and the typeface is Ella Cursief. While the name might imply that it is intended for the ladies that can’t be true because women do not even have the right to vote yet. Honestly, this is a typeface that simply cannot be pinned down by something so mundane and banal as a stereotype.
Although readily available in recent years, it’s still worth mentioning there was no shortage of Lady Speakers in 1915. Yes, both Large Lady Speakers and Small Lady Speakers were made easily accessible and affordably priced. (Special shoutout to Meghan Arnold and Nina Stössinger for their help with finding this image in the 1912 ATF catalogue).
You know the problem: you set your mind on a typeface and then it’s not available in your size, format, or for the machine you have. 😞 In the case of Bodoni, this just got a little less likely to happen.
Card Bodoni for one is the latest style in the expansive ATF Bodoni series. Like virtually everything at ATF, it was drawn by Morris Fuller Benton as an adaption of their standard smash hit to an all-caps titling face (meaning, cast on the full body without descenders). This is especially handy for the setting of forms, cards (duh) and other stationary. A few glyphs like J, Q and punctuation were changed so that they do not reach below the baseline.