Mr. Sharad Deshpande has been a prolific copywriter for 50 years and an intrinsic part of Setu Advertising, Pune. Mr. Deshpande maintained many diaries documenting his writings and what made them extra special was his beautiful, neat handwriting. It was when he suffered a mild paralysis attack, that he lost the ability to write, a couple years back. It was disheartening for a copywriter who was so proud of his writing, to not be able to continue doing what he loved so much. But his sons decided to gift their father something very unique on his 76th birthday – his handwriting. His son, Rugwed saw great potential in converting his fathers handwriting into a font and approached me with this project proposal. This gesture was extremely overwhelming and it’s been a humbling experience to be a part of this project.
… and a bit about type on the web in general.
It’s long overdue that we introduce you to Elido more. I won’t even need that many specimen images because it’s the typeface you are reading right now. When we were discussing the fonts for the Alphabettes blog, we were after something that looks appropriate for very diverse content that we didn’t have yet — potentially long or maybe short, serious, delightful, angry or funny — and that is comfortable to read and rendering well on the web. All demands that many editorial sites share.
It’s been an exciting year in type; one that saw many technical innovations, company mergers and restructuring, as well as some delightful new font releases which we will surely encounter in printed matter around the world soon.
But let’s start with the biggest loss for our industry in 1915: Georges Peignot, type founder in Paris and one of our greatest type designers — of Grasset, Auriol, or Cochin to name a few — died in battle, only 43 years old. Curious to see how long the foundry will be able to remain independent without its head :/ Another substantial loss was the death of Wilhelm Woellmer’s CEO Siegmund Borchardt. His son Fritz (34) suceeded him at the Berlin foundry.
If you judge its look by the sound of its name, Schmalfette Sensation would be the Humpback anglerfish of typefaces. This name makes images of freakishly deformed bizarre caricatures of letters pop up in your head, even if you are used to the crudeness of spoken German.
Koralle by Schelter & Giesecke, Leipzig, is a breath of clear fresh air after the surge of gnarly grots and artsy spawn of recent years. Neither totally geometric nor too hyggelig humanist, it combines simplified letterforms — e. g. its signature lowercase a — with traditional proportions for good readability. (What I used to tag as “trans-sans”?)
You are surely aware of the titling caps that the great Mr. Bruce Rogers has drawn for the Metropolitan Museum of Art in New York (what is that I hear about a logo? No, these were great). It is fantastic news that he decided to add a lowercase: 1915 saw the expansion of the design into a masterful 14-point text face, which was cut by Robert Wiebking (of Goudy fame) and privately cast by Barnhart Brothers & Spindler. The face was first used by Rogers in his recent edition of Maurice de Guérin’s The Centaur, published in just 135 copies by Carl P. Rollins’ Montague Press. (Get it if or while you can, I’m pretty sure this one’s gonna be popular.)
Society Section, Forest Hills Gardens Gazette, March 16, 1915, Forest Hills Gardens, New York
About Town with Mrs. H. Puterschein
Frederic Goudy, a local printer and independent designer of typefaces (and a real live-wire!), was recently “discovered” by the powerhouse American Type Founders Company. After gaining recognition for Kennerley Old Style, his classy 1911 custom design for publisher Mitchell Kennerley, Mr. Goudy caught the eye of ATF bigwigs.
If you’re a modern bird with a flair for fashion, look no further than Die Mode: a stylish, upright script face with delightful features. Published by the German foundry Ludwig & Mayer, Die Mode is both elegant and casual, with just enough personality to make those victrola dance party invitations feel fancy and jovial. Need to dress up your Callot Soeurs frock with a typeface that matches your modern style? Die Mode has you covered, way below the knee. Uppercase characters spare no details when it comes to curves that say sophisticated and friendly. Because “Fashion Demands Longer Skirts and Waistlines” Die Mode’s connecting lowercase characters gives it a distinctive, flowing style. If Parisian and Phyllis had an eccentric cousin, she’d be Die Mode. Sure, there might be a World War happening, but Die Mode doesn’t care. Inspired by calligraphic traditions in a hot new feathered hat, Die Mode is a fresh take on a new era in post-Belle Époque script type.
I was excited to see a new book face designed by Sjoerd Hendrik de Roos of Lettergieterij Amsterdam (aka Tetterode). We’re all, of course, still reeling from the incredible success of his Hollandsche Mediaeval just a few years ago: That text face (the first one designed by a Dutchman since the days of the great Fleischmann!) is quickly shaping up to be near-ubiquitous in books printed here in the Low Countries.
If you like Hollandsche Mediaeval, you may well enjoy this new face too. And if you don’t — maybe because of its cheerful roundness, its Art Nouveau-like detailing, or simply because IT IS EVERYWHERE — you may be relieved to hear that this face will not follow its predecessor as a bestseller; simply because it’s not for sale. De Roos designed it exclusively for the Hague-based private press De Zilverdistel, working closely with his client, Jean François van Royen.