If you are also tired of seeing the ever same fonts and style on the web, and the rich typefaces getting richer, here is a running shortlist of potential body copy typefaces for alphabettes.org I once compiled. I did not test how they look in extended text yet, nor rendering across platforms/browsers. That would be the next step (and we’re also still quite happy with Elido although see that we could use more extensive language support). But maybe you are looking for a fresh, lesser seen typeface and want to check some out anyway. Trying on new clothes is luckily quite easy if you have a website up already, e. g. with tools/bookmarklets that swap out the fonts you currently use, like Webtype’s Font Swapper or FontShop’s Webfonter. Also, most of the typefaces below are available on Fontstand or as trial versions from the foundries, so you can test them locally or in mockups. Let us know if you end up using any at some point.
It seems slab serif typefaces are taking over the market. In 1990, PMN Caecilia proved that it was possible create a slab with a more humanistic approach, a style that could work, not only as a display typeface, but for running text as well. In the last decade the diversity in slab designs has grown. The constructed shapes of the serifs adapt to the pixel grid, and they usually work well on screen. We have many different options for slab text typefaces. Some, like Ernestine, include several scripts, while others, like the recently released Equitan, are a part of large families. The rather squarish appearance of classic Egyptians, coexist today with more rounded lettershapes in new slab designs.
Knile is a newborn within the genre. It is a collaborative project with the Spanish design studio Atipo. The original idea was to create a slab counterpart for the existing typeface family Geomanist. Slab serifs are not just sans with added terminals; they have intrinsic design peculiarities. As far as we wanted the typeface to be functional as a text typeface, many changes were necessary and the design evolved into a typeface family with its own personality.
Mr. Sharad Deshpande has been a prolific copywriter for 50 years and an intrinsic part of Setu Advertising, Pune. Mr. Deshpande maintained many diaries documenting his writings and what made them extra special was his beautiful, neat handwriting. It was when he suffered a mild paralysis attack, that he lost the ability to write, a couple years back. It was disheartening for a copywriter who was so proud of his writing, to not be able to continue doing what he loved so much. But his sons decided to gift their father something very unique on his 76th birthday – his handwriting. His son, Rugwed saw great potential in converting his fathers handwriting into a font and approached me with this project proposal. This gesture was extremely overwhelming and it’s been a humbling experience to be a part of this project.
… and a bit about type on the web in general.
It’s long overdue that we introduce you to Elido more. I won’t even need that many specimen images because it’s the typeface you are reading right now. When we were discussing the fonts for the Alphabettes blog, we were after something that looks appropriate for very diverse content that we didn’t have yet — potentially long or maybe short, serious, delightful, angry or funny — and that is comfortable to read and rendering well on the web. All demands that many editorial sites share.
It’s been an exciting year in type; one that saw many technical innovations, company mergers and restructuring, as well as some delightful new font releases which we will surely encounter in printed matter around the world soon.
But let’s start with the biggest loss for our industry in 1915: Georges Peignot, type founder in Paris and one of our greatest type designers — of Grasset, Auriol, or Cochin to name a few — died in battle, only 43 years old. Curious to see how long the foundry will be able to remain independent without its head :/ Another substantial loss was the death of Wilhelm Woellmer’s CEO Siegmund Borchardt. His son Fritz (34) suceeded him at the Berlin foundry.
If you judge its look by the sound of its name, Schmalfette Sensation would be the Humpback anglerfish of typefaces. This name makes images of freakishly deformed bizarre caricatures of letters pop up in your head, even if you are used to the crudeness of spoken German.
Koralle by Schelter & Giesecke, Leipzig, is a breath of clear fresh air after the surge of gnarly grots and artsy spawn of recent years. Neither totally geometric nor too hyggelig humanist, it combines simplified letterforms — e. g. its signature lowercase a — with traditional proportions for good readability. (What I used to tag as “trans-sans”?)
You are surely aware of the titling caps that the great Mr. Bruce Rogers has drawn for the Metropolitan Museum of Art in New York (what is that I hear about a logo? No, these were great). It is fantastic news that he decided to add a lowercase: 1915 saw the expansion of the design into a masterful 14-point text face, which was cut by Robert Wiebking (of Goudy fame) and privately cast by Barnhart Brothers & Spindler. The face was first used by Rogers in his recent edition of Maurice de Guérin’s The Centaur, published in just 135 copies by Carl P. Rollins’ Montague Press. (Get it if or while you can, I’m pretty sure this one’s gonna be popular.)
Society Section, Forest Hills Gardens Gazette, March 16, 1915, Forest Hills Gardens, New York
About Town with Mrs. H. Puterschein
Frederic Goudy, a local printer and independent designer of typefaces (and a real live-wire!), was recently “discovered” by the powerhouse American Type Founders Company. After gaining recognition for Kennerley Old Style, his classy 1911 custom design for publisher Mitchell Kennerley, Mr. Goudy caught the eye of ATF bigwigs.