Greetings from the Pacific Coast Highway

Last September, after getting laid off from my job, I did what every American is programmed to do in times of existential crisis — hit the open road. Unsure of my future, I decided to drive south from my San Francisco home to visit friends in Los Angeles. I had plenty of time before starting my next chapter, so I decided to take the scenic route: California Highway 1, on the stretches known as the Cabrillo Highway and the Pacific Coast Highway.

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For nature, go to Big Sur. For some fantastic vintage signage, keep heading south on the PCH.

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Greetings from Santiago

When ‘Santiago’ is mentioned, many will first think of Chile; however, this Santiago is located in northwestern Spain. Santiago de Compostela has an official population of less than 100,000 inhabitants and is known internationally as one of the most important pilgrimage destinations in the world. In 1985 the old town was declared a World Heritage Site and, in 1987, the “Camino” was named the First European Cultural Itinerary by the Council of Europe. There are numerous books written in numerous languages regarding the ‘Camino de Santiago’, so I will refrain from images of the cathedral and other tourist traps.

Signage, an important element of urban landscapes, becomes a particularly interesting topic with regard to environments where the protection of historical buildings is a must. In Santiago, a 2012 sign regulation defines the size, placement, and other features. There is no typographic requirement although it is mentioned that the design must be well-integrated into the historical environment. A better control is needed as many commercial signs infringe the rules and some have just been abandoned. (If we really want to preserve our artistic-historical heritage, we should care a bit more about its maintenance.)

Some old structures for hanging signs in historical builidings stay there even when they don't a function anymore, metal arrows that seem to be leading to nowhere

Some structures, formerly for hanging signs, remain even when they lack a function creating metal arrows that seem to be point nowhere.

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Greetings from Haifa

How is it possible that it’s August again??? This summer, we wanted you to travel with us (for free!) around the world and enjoy some typographic curiosities we have around us (check out this map by Indra). Those posts will be scattered throughout the month, marked with a passport stamp on the first image for quicker spotting. This is a perfect excuse for a tomato juice! Here we go:

Scripts don’t live in a void. They live together, interlaced, in Israel’s urban environment: Hebrew, Arabic and English. Each script is affected by surrounding scripts, which in turn influences them back, a symbiotic relationship. Examining trilingual signage in Haifa provides an opportunity to discover meaning among the different alphabets; an additional benefit is that it is a good excuse to show some of what surrounds me in my hometown.

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