Embracing Britishness: musings on biscuit lettering culture

It all began two or three years after I moved to the UK when I realised that I was living here in contradiction to my host country and not in harmony with it: (my) life was a cultural fight. It was frustrating. At some point, I decided to change the paradigm, embrace Britishness, stop fighting it and learn the culture of the country where I happily live. That journey of learning and embracing the Britishness included, unavoidably, British biscuits.

British biscuits

My first biscuits study, in the form of an Instagram hashtag: the Fig Roll, the Shortcake, the Garibaldi, the Duchy?, the Finger Cream, the Redcurrant Puffs, the Rich Tea Finger, the ‘fake’ Bourbon — Bourbons are never square!


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