What mattered to me

After deciding to become a graphic designer at some point during the first 23 years of my life in Siberia, I remember spending my days alone, in front of a computer: taking online classes, watching design conferences, and making self-initiated projects. I preferred to avoid client work that didn’t show promise in favor of my own, made-up assignments that would look good in my book. Instead of collaborating with people around me, I focused on getting better at my craft with as few distractions as possible. It seems that eventually I got what I wanted: I made a portfolio good enough to move to New York. 
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Bette(r) together

The quarantine came quickly and forced us to stay home, isolated, away from the social contact we are used to. You might think that typeface designers were already stuck in caves before the pandemic anyway, but as I mentioned in an email exchange with one of my great teachers, Rubén Fontana, it’s one thing to choose solitude and another to have it imposed on you. In his own words, “It seems that humans cannot accept anything being imposed on us, not even for our own convenience”. So the question arises, is it possible to transform a situation that is imposed from the outside, into the protagonist of opportunity? Continue reading