Our Favourite Typefaces of 1915

It’s been an exciting year in type; one that saw many technical innovations, company mergers and restructuring, as well as some delightful new font releases which we will surely encounter in printed matter around the world soon.

But let’s start with the biggest loss for our industry in 1915: Georges Peignot, type founder in Paris and one of our greatest type designers — of Grasset, Auriol, or Cochin to name a few — died in battle, only 43 years old. Curious to see how long the foundry will be able to remain independent without its head :/ Another substantial loss was the death of Wilhelm Woellmer’s CEO Siegmund Borchardt. His son Fritz (34) suceeded him at the Berlin foundry.

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You are surely aware of the titling caps that the great Mr. Bruce Rogers has drawn for the Metropolitan Museum of Art in New York (what is that I hear about a logo? No, these were great). It is fantastic news that he decided to add a lowercase: 1915 saw the expansion of the design into a masterful 14-point text face, which was cut by Robert Wiebking (of Goudy fame) and privately cast by Barnhart Brothers & Spindler. The face was first used by Rogers in his recent edition of Maurice de Guérin’s The Centaur, published in just 135 copies by Carl P. Rollins’ Montague Press. (Get it if or while you can, I’m pretty sure this one’s gonna be popular.)

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Goudy Old Style

The Goudy Type Family Specimen Cover (1927)

Society Section, Forest Hills Gardens Gazette, March 16, 1915, Forest Hills Gardens, New York

About Town with Mrs. H. Puterschein

Frederic Goudy, a local printer and independent designer of typefaces (and a real live-wire!), was recently “discovered” by the powerhouse American Type Founders Company. After gaining recognition for Kennerley Old Style, his classy 1911 custom design for publisher Mitchell Kennerley, Mr. Goudy caught the eye of ATF bigwigs.

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Die Mode

Nothing says fashionable like Die Mode

Nothing says “fashionable” like Die Mode!

If you’re a modern bird with a flair for fashion, look no further than Die Mode: a stylish, upright script face with delightful features. Published by the German foundry Ludwig & Mayer, Die Mode is both elegant and casual, with just enough personality to make those victrola dance party invitations feel fancy and jovial. Need to dress up your Callot Soeurs frock with a typeface that matches your modern style? Die Mode has you covered, way below the knee. Uppercase characters spare no details when it comes to curves that say sophisticated and friendly. Because “Fashion Demands Longer Skirts and Waistlines” Die Mode’s connecting lowercase characters gives it a distinctive, flowing style. If Parisian and Phyllis had an eccentric cousin, she’d be Die Mode. Sure, there might be a World War happening, but Die Mode doesn’t care. Inspired by calligraphic traditions in a hot new feathered hat, Die Mode is a fresh take on a new era in post-Belle Époque script type.



I was excited to see a new book face designed by Sjoerd Hendrik de Roos of Lettergieterij Amsterdam (aka Tetterode). We’re all, of course, still reeling from the incredible success of his Hollandsche Mediaeval just a few years ago: That text face (the first one designed by a Dutchman since the days of the great Fleischmann!) is quickly shaping up to be near-ubiquitous in books printed here in the Low Countries.
If you like Hollandsche Mediaeval, you may well enjoy this new face too. And if you don’t — maybe because of its cheerful roundness, its Art Nouveau-like detailing, or simply because IT IS EVERYWHERE — you may be relieved to hear that this face will not follow its predecessor as a bestseller; simply because it’s not for sale. De Roos designed it exclusively for the Hague-based private press De Zilverdistel, working closely with his client, Jean François van Royen.

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Caslon Openface

Caslon Openface

It’s talked about everywhere — typefaces are expected to be available in large series these days, not just a handful of fonts. The good folks of ATF-division Barnhart Brothers & Spindlers listened and added an open/inline variant to their popular Caslon Series (as others are doing, too). According to BB & S’s marketing material, it’s “light, airy, dainty [blah…] and decidedly French”. This is a fun stretch as almost all of us would think of Caslon as decidedly English. Compared to Caslon’s Inline, Caslon Openface features many totally different letterforms and has a much smaller x-height.

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Hobo Light

The first styles of Hobo were released by ATF in 1910. There are different theories about why Hobo is called Hobo, one being that it was left behind in the drawers of designer Morris Fuller Benton for so long that the typeface was known as “the old Hobo”. Other people think it was inspired by a Russian cigarette poster where the word ново (new) can be seen at the top. But it appears, the inspiration for Hobo’s letterforms came from a different word on the poster — Чудно. (Read the full story here.)


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